About the education
Travel and tourism at the local, state, national, and international levels are vital to the health of the worldwide economy as well as that of the hospitality industry. Indeed, tourism is big business and continues to grow worldwide. The economic and social impacts of tourism are significant, and we discuss both of these dimensions in this course.
To begin with, we look at hotel as a set of products and services that have evolved out of guest needs and preferences. We begin with the evolution of hotel to fit transportation and destination patterns and individual guest preferences. We then delineate different types of hotel properties, discussing the distinguishing characteristics of each. Different market segments are explained in relation to their demographics and subsequently their needs and expectations when traveling. The tremendous impact of technology is discussed from the perspective of changing guest expectations and from the standpoint of how technology has changed major facets of hotel operations. The most important aspect of the hotel industry, service, is explored with a discussion of hotel rating criteria through organizations such as American Automobile Association (AAA) and directories such as the World Hotel Ratings.
Travel destinations, whether natural or created, are the magnets that set the whole process of tourism in motion. In this course, we look at the motivations of travelers as well as the nature of mass-market travel destinations. Many of these destinations are, to all intents and purposes a part of the hospitality industry and offer attractive career prospects for students. We then familiarize you with the economic and operating characteristics of destinations to round out your understanding of tourism.
Presented in easy to navigate electronic modules.
Set out in a series of 3 focused modules, this course is designed to provide the students with in-depth insight into the practice of International Travel & Tourism
With topics ranging from Meeting Guest Needs, the History of the Travel Industry, Factors affecting and contributing to Travel to Themed Cities, Parks and International Attractions, Air Travel and Demographics – 2 Weeks of part time or 1 ½ Weeks of full-time study will provide an excellent base to kick start a career.
NOTE! English is the worldwide standard language in Tourism and therefore this course is presented in English, along with a detailed English / Swedish Industry terms dictionary.
This course contain about 1
½ weeks of full-time study.
